QuadBoss is a large collection of UTV/ATV parts and accessories. Our client wanted to evolve into a lifestyle brand with the focus on reaching farmers, hunters and outdoor enthusiasts. Referencing the functional qualities of industrial and hunting equipment, the look is a combination of high-vis yellow, rough textures and cool grays. These inject an industrial, utility persona to the brand which appeals to a tough audience that is ready to get dirty in the name of work or play.