• DIRECTION
  • VIDEO
  • PHOTOGRAPHY
  • CONTACT
JACOB VAUGHAN
  • DIRECTION
  • VIDEO
  • PHOTOGRAPHY
  • CONTACT

BRANDING & PACKAGING

DragonFire brings the heat when it comes to their collection of SXS parts and accessories. With a team of engineers and industry experts their products combine superior technology with striking style. With a fresh look a new brand emerges that combines both fierce passion and technological refinement. Inspired by their personality the concept of Dr. Jekyll and Mr. Hyde was born. Wild scripts with modernist type treatments, psychedelic neon colors with sleek blacks and whites and sexy studio shots combined with aggressive lifestyle images creates a balance of clean, modern and savage. Derived from the name their tagline "Built to Reign" emphasizes their pursuit for the toughest SXS products available.

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