Tucker offers thousands of products for motorcycle dealers and consumers across the world. They wanted an easy way to promote new products and content to thier customers. We created two bi-monthly promotional mailers, Transmission and Hardtales, part lifestyle magazine, part product catalog. With a digital and weekly email push, we targeted the culture while driving sales.
I wanted to condense the two previous mailers (mentioned below) into one coffee table style book that retailers could use as a selling tool around their stores. I went with a heavier focus on editorials and lifestyle with less products. Highlighting many different brands “Collective’ was a nice title. We had dozens of outside brands who wanted to be included in the piece generating ad revenue for Tucker.
Extreme Tech for Extreme Nature was the inspiration for FirstGear’s Fall catalog. We juxtaposed natural environments and weather conditions with hi-vis colors used in FirstGear products. The catalog features two record-breaking riders sponsored by FirstGear. They purchased their first ever motorcycles in California and rode across the US. Their journey was a big part of the visuals and content. The story tied in with the imagery and highlighted products being used in the changing environments they encountered along the way.
Black Brand specializes in "less branded" leather motorcycle jackets and accessories with high tech features for the modern rebel. Like their jackets we wanted Black Brand’s catalog to be edgy and functional so the look combines aggressive scripts and cropped type with minimalist design.